Vector & Ink
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Copywriting: An essential [yet sometimes overlooked] part of advertising
Writing quality content takes time. If you happen to own a business, this can be time you simply don’t have. Adding a copywriter to your team is a great investment, because it ensures that your company’s copy is just as effective as your designs.
Why the right branding matters
When designing your brand, an appealing look matters just as much as leaving a mark. With companies now competing on a global scale, having a brand that stands out from the rest can make your business the go-to in its respective field.
From snapshots to chatbots: the latest social media trends
Social media is a constantly changing platform that — whether we like it or not — also changes our day-to-day lives. Here are some of the biggest trends taking place.